Founded in 1975, Shandong Linglong Tyre Co., Ltd., with over 40-year forging ahead, has seven R&D centers, seven manufacturing bases across the world currently and over 16,000 employees, with its products widely used on passenger vehicles, commercial vehicles, and engineering machinery vehicles. It has built diversified brand system for different markets, including Linglong, ATLAS, LEAO and EVOLUXX etc.
The company has established R&D institutions in Germany, America, Beijing, Shanghai, Jinan, Yantai and Zhaoyuan, owning national enterprise design center, national recognized testing laboratory and national industrial design center, to form global integrative R&D pattern.
Through its leading innovative strength, Linglong successfully developed dandelion rubber tire, graphene reinforced tread tire, racing tire, 3D printing polyurethane tire, run-flat tire, and low odor tire. It was awarded Second Prize of National Award for Technological Invention, Second National Prize for Progress in Science and Technology and China Industry Award which is the highest award in China’s industry field.
Linglong has sponsored over 90 sports events and teams worldwide, such as Juventus and VfL Wolfsburg, to enhance its brand awareness and influence. Linglong’s brand value reached 51.967 Billion RMB in 2020.
The company’s products are exported to over 180 countries and regions across the world, covering Europe, Middle East, Americas, Asia Pacific, and Africa, and provides OE service for over 100 manufacturing bases of 60 global well-known automakers. It successfully provides OE tire for Hongqi state guest car and becomes global suppliers of world first class automakers like Audi, Volkswagen, Ford etc.
In order to promote its high-quality global industrial layout and increase its core brand competitiveness in global market, Linglong formulates its 6+6 global layout to build six Chinese manufacturing bases as well as six overseas manufacturing bases. At present, the company has five Chinese manufacturing bases in Zhaoyuan, Dezhou, Liuzhou, Jingmen, Changchun (under construction) and two overseas manufacturing bases in Thailand and Serbia (under construction). Meanwhile, Linglong will carry out active inspection of its new factory’s location, aiming at completing the full completion of 6+6 global layout, and fully utilizing global resources and expanding its global tire market.
In the future, the company will fully implement its 6+6 global layout and six internationalization, fully improve its core competitiveness, and strive to achieve its annual production and sales volume reaching 160 million units, sales revenue of over RMB 80 billion and production capacity among global top five tire manufacturers by 2030, becoming a technology-oriented enterprise with world-class technology, management and brand influence.
Mr. Wang Feng
Doctor, Senior Engineer, Chairman & CEO
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Summary agenda and updated links to the content from the FISITA World Mobility Summit 2020
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