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FISITA develops brand by launching contemporary visual identity

16 February 2016

FISITA, the international organisation for the automotive engineering profession, today launches a new brand and redesigned website, to continue to evolve the look and feel of the organisation.

FISITA’s new branding offers a distinctive logo and branding, which has been incorporated into the redesign of FISITA.com. The new website has also been completely refreshed and includes a new blog, which will be home to a range of views and discussion from senior figures in the automotive industry and beyond. This is all part of FISITA’s Vision to 2020 plan, to develop communications and brand awareness, which supports the vision: Promoting excellence in mobility engineering.

Chris Mason, FISITA CEO, said: “While the FISITA logo has served us well, we are pleased to have refreshed the brand image of our organisation to ensure our visual relevance has evolved and is set for the future within the industry we serve. To compliment this new branding, we are delighted to have also refreshed our website at FISITA.com, to improve our communications with the automotive industry and external audiences.”

The redesigned website is now live at www.fisita.com, while a comprehensive set of brand guidelines have been issued today, which are available upon request.