Spotlight on SimuQuest

Member News


June 2020

What is SimuQuest doing to protect its business and supply chain during the current coronavirus pandemic? How quickly do you think the industry will recover once it is brought under control?

In this period of turbulence brought about by Covid, responsive frameworks are needed for developing engineering solutions effectively. Because the pandemic required teams to work remotely, the need for intelligent tools that promote off-site collaboration and automate error-checking is felt more urgently by engineering teams. Our mission is to help embedded software engineers develop error-free software. We do this through tools that provide engineers the responsive framework they need at this time to deliver absolute consistency in data, interfaces and architecture. Our products equip developers to work more effectively within a virtual collaborative setting and to resolve errors automatically, ultimately freeing teams to focus on what they do best -- create innovative engineering solutions.

Going forward, as the pandemic is brought under control, we believe the industry will recover quickly - although it may look much different than it did pre-COVID. There has long been a push towards automation and a reduction of manual, error-prone processes, and as this pandemic shifts many attitudes pertaining to commercial office-space and working from home, we believe it will also have the effect of causing companies in this industry to reevaluate the products and services they use and move more closely towards the automation of many processes. As this shift takes place, it will bolster the speed at which the industry recovers and generate a greater demand for the solutions SimuQuest provides.

Regarding how our firm responded to COVID, we immediately transitioned to a Work From Home policy for all employees - even before most businesses began shutting down and addressing the impact of the virus (mid-March). This quick response ensured that no employees were put under additional pressure to put themselves at risk, and gave us a chance to test out our ability to work in an agile environment remotely. As we have observed great results so far, we have been able to continue to trust our employees to operate efficiently given these circumstances. We keep in close contact with our current customers to ensure their needs are met, and are frequently on calls with internal team members to address any outstanding questions that arise throughout the workday. Thankfully, the nature of our business is primarily focused in software development and technical work that is based in software - thus we do not rely on a physical supply chain or physical presence in the office to continue performing optimally.

As the automotive industry adopts new mobility solutions, what do you see as the major opportunities and challenges for your business?

New mobility solutions will need to adopt a more automated approach to ensure that their workforce is able to work on the challenging, innovative parts of their business, rather than getting bogged down in manual efforts. In this sense, we see this as a massive opportunity for SimuQuest, as our products truly aim to help organizations automate and do more with less. With complexity in the industry continuing to increase, and the need for absolute confidence that development efforts are providing 100% quality while still getting there on-time, our products will be paramount in helping the industry continue to deliver.

While the business opportunities are clear, we recognize that there are challenges and barriers to fully realizing the possibilities that lie ahead. One of the most significant of these revolves around the idea that SimuQuest is shifting the paradigm of Model-Based Design and Embedded Systems Development. As proponents of an industry-wide paradigm shift, there is inherent difficulty with not only spreading this message, but also with convincing others that they have a problem that can be solved by our offerings. We are working towards developing clearer messaging to get this idea across in an efficient manner - stepping on as few toes as possible along the way, but sometimes this is an unavoidable consequence of proposing things be reevaluated and done differently.

What major benefits has SimuQuest innovation (UniPhi, QuantiPhi and Enginuity) brought to the automotive industry?

We have identified the gap in the application of model-based design to embedded software development as inconsistency in software architecture and data. SimuQuest products address the dilemma that agility and safety/confidence must be mutually exclusive in development. We have found that they do not have to be, and we aim to continue developing these ideas and benefits within the automotive industry to greater effect.

UniPhi was developed to deliver absolute consistency and intelligent, centralized management for complex systems to enable safer, more innovative products and eliminate manual, error-prone development efforts - keeping architecture, data, and all interfaces consistent throughout the entire development process. This tool has enabled speed to market while never compromising on the need for maximum safety.

QuantiPhi was developed to deliver a direct path from platform software to system hardware and eliminating errors that arise in code generation and hardware testing. If any problems arise in testing, QuantiPhi ensures that these issues are not related to software.

Enginuity is a powerful engine plant models tool package that supports most varieties of production engine applications. Package configurations can be tailored to the needs of the specific control system development and validation process being used. Enginuity accelerates the engine controls engineering process and greatly reduces the development cycle time – enabling teams to design and validate their work more quickly and efficiently.

With SimuQuest products, teams can manage complex systems rapidly and efficiently, collaborate with large teams of engineers in real-time, and eliminate any sources of manual, error-prone tasks through automation. We are enabling engineers to focus time on innovating and differentiating, facilitating speed to truth, getting from ideating to idea prototyping, to testing and simulation, and finally to production - before the competition and with complete confidence that there will be no errors.

In common with all companies in the automotive space, recruiting top talent is a key priority. Are you finding particular areas in which the supply of qualified candidates cannot meet your demand? Do you expect this to get better or worse over the next few years?

At present, we have actually found the contrary to be true. This is quite a difficult situation for many people, and it is not limited to any specific industry. This has caused many to either have been let go from their current positions, or to have a previously successful hiring process and consequent job offer to be rescinded. Due to these occurrences, we have found that there are actually many qualified candidates that are seeking employment, and we have had no shortage of excellent candidates apply to our organization. As it pertains to our situation, we would expect this supply to become thinner as the fallout from the pandemic begins to get addressed, and then to increase at a later date once the industry has some time to get back to some semblance of normality and the pool of candidates again becomes larger.

FISITA thanks SimuQuest for their insights. For more information on SimuQuest please visit their membership page: