Extract from Ecosystems of New Mobility Output Paper: Ecosystem of a Transforming Car Manufacturer



June 2020

FISITA World Mobility Summit 2019 – Ecosystems of New Mobility

This is a brief extract from the Ecosystem of a Transforming Car Manufacturer section of the recently released Ecosystems of New Mobility Output Paper developed from the FISITA World Mobility Summit 2019.

Today’s automotive industry is undergoing sweeping transformation and becoming more innovation-driven than ever as new technologies continue to arise.

The future of personal mobility will be driven by the convergence of improved internal combustion engines, electrification, autonomous vehicle operation, connectivity, and shared mobility services. This convergence of technologies will drive the transformation of personal mobility and the entire automotive industry.

In this mobility revolution fuelled by innovation and technology advancement, the car manufacturer has a tremendous opportunity and responsibility to continue to create a better world for future generations: a world of zero crashes, zero emissions and zero congestion. Decisive actions are being taken to advance this vision.

To deliver on those goals, the car manufacturer will need to constantly innovate and transform themselves into an agile, fast moving deliverer of technology. This new “business as usual” will drive the company to seek out a wide range of expertise. The talent will span the broadest of spectrums, from talented mechanical, manufacturing, combustion, and thermal engineers to computer scientists, software engineers, chemists, multi-variable controls specialists, video imaging engineers, augmented reality scientists, telematics experts, data scientists, and many more. This talent will not just reside within the company itself, but via relationships with supplier partners and universities.

To succeed, the new car manufacturer will need to see every challenge in delivering on consumer expectations for future mobility as an opportunity. They will need to be thoughtful and thorough with their solutions and continue to put the customer at the centre while making safety the absolute priority.

What are some of the ecosystems that are developing in the automotive industry? The FISITA World Mobility Summit 2019 Output Paper provides an insight in to some of these and highlights the broad discussions that were held in November 2019 in Nagoya, Japan between participants and leading experts involved in new auto-making-related technologies such as on-board software, energy, vehicle development systems, and production engineering.

More about Ecosystems of New Mobility

Ecosystems of New Mobility

The latest Output Papers and Conference Proceedings from FISITA are available on the FISITA Store. Ecosystems of New Mobility is available free of charge to employees of FISITA Corporate Members and to members of national Automotive Engineering Societies that are members of FISITA; to others, it is available for £260. Free access is granted through a code that has been sent to member representatives - please contact FISITA to find out more. The Output paper is a 32-page document containing the following:

Foreword 2

Introduction 4
What do we mean by a Business Ecosystem? 5

‘The Big Picture’ – Answers to some burning questions 6

Ecosystem of a Transforming Car Manufacturer 10
How does a car manufacturer transform to meet the challenges associated with this vision? 10

Ecosystem of a Hydrogen-based Society 12
How will the hydrogen-based society transform mobility? 12
Are there any dangers to adopting this? 14
What new manufacturing technologies will be required? 15
How should a move to a hydrogen-based society be managed? 16

Ecosystem of a Mobility Provider 17
How Will the Wider Network of Companies Influence How Car Manufacturers Create and Capture Value as Mobility Providers? 17
Who will be the main contributors to the ecosystem? 17
Are there any dangers to consider? 18
What Will the Supply Chain Look Like? 18

Automotive Software and Connected Applications 20
E/E (Electric/Electronic) Architecture 20
Need for portable Software (SW) functions running on different Hardware (HW) platforms (incl. cloud/back-end) 21
Software Architecture 22
Shorter development and update cycles 22
Functional enhancement over vehicle lifetime, could be the driver for new business models 22Individualization / UX, esp. for shared mobility 22
Big Data: provide new value-added functions and services by usage of AI methods for data analysis in back-end (e.g. predictive diagnostics) 23
What Are the Latest Advances in Automotive Software and Connected Applications? 23
How Will These Affect the Future of Mobility? 23
Are There Any Dangers to Consider? How Are These Being Tackled? 23

Conclusion/Closing Thoughts 25

Appendix One – FISITA World Mobility Summit - World Café Session Results 26
Engineering and Sustainability 26
Networking and IT 26

Contributors and Acknowledgements 27

List of References 28

The Ecosystems of New Mobility Output Paper was compiled and edited by Philippa Morrell at FISITA with contributors including:

  • Roger Ordman Aurora Labs
  • Kazuoki Matsugatani, PhD DENSO Corporation
  • Chris Mason FISITA
  • Dr Karl Siebertz Ford Research & Advanced Engineering Europe
  • Daniel Nicholson General Motors
  • Tohru Hara Mitsubishi Motors Corporation
  • Michael Bauer Robert Bosch GmbH
  • Dirk Oertel Robert Bosch GmbH
  • Stefan Spannhake Robert Bosch GmbH
  • Dr Dennis Kengo Oka Synopys Inc.
  • Akihito Tanke Toyota Motor Corporation
  • Prof Harry Watson (Retired) University of Melbourne
  • Herbert Rixen Yazaki Europe Limited

More about Summit

The FISITA World Mobility Summit is an annual technical leadership event for the preeminent executives in automotive and mobility systems engineering. A paper is published after every Summit to present an overview to those involved and for the wider FISITA community. Contributions are welcome from attendees and the wider community.

From the Foreword to Ecosystems of New Mobility by Tohru Hara, Mitsubishi Motors Corporation, JSAE Executive Member of Board of Directors – International Affairs: “The FISITA World Mobility Summit has become an extremely meaningful opportunity to discuss the future of various technological, strategic, and social challenges and opportunities related to automobiles.

A Briefing Paper is published after every Summit to present an overview to those involved and support them and others. The challenges we face will not be solved overnight, it is crucial for parties from around the world to gather and hold continued discussions on the course of action to pursue to solve as many of these challenges as possible. The FISITA World Mobility Summit will continue to provide an excellent opportunity to do so.”

For further information on the next Summit, please go to: www.fisita.com/events/summit