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Congress Keynote: Patrick Fruth on Challenges along the lifecycle of future mobility concepts


Event: FISITA World Congress 14-16 September 2021 online

Name: Patrick Fruth, CEO Division Mobility

Company: TÜV SÜD

Presentation Title: Challenges along the lifecycle of future mobility concepts


Please introduce yourself briefly…

I am the CEO Division Mobility for TÜV SÜD, based in Munich. I have many years of experience in the automotive industry in OEM, IAM, Retail, and TIC in the following companies: Daimler AG, Knorr Bremse , Management Consulting, ATU Holding, and TÜV SÜD. I have been at TÜV SÜD since 2011 in various management functions, becoming CEO Division Mobility in 2014.


The topics that move me include autonomous driving, digitalization, collaborations, partnerships, vehicles, AI, sustainability, technology, innovation, sales, marketing, brand management, performance, M&A, consulting, change management, and leadership excellence.


What you will talk about at this year’s FISITA World Congress?

My keynote is entitle Challenges along the lifecycle of future mobility concepts and I will cover the following:

  1. How to ensure vehicle safety in a changing future mobility.

    1. From purely vehicle focused to a holistic ecosystem new , alternative powertrains and highly complex electronic components integrated in c2c and c2x communication

    2. Ensuring vehicle security in terms of technical components, data transmission, cyber security

  2. Secure data access and safe data handling of vehicle related and user-related data

  3. Sustainability: which solutions do we offer especially for evaluation of used traction batteries in terms of safety, value, damage evaluation and recycling process

What benefits will participants gain from your presentation?

We provide an overview about:

  • Current and upcoming regulations

  • Challenges of future mobility concepts

  • Solutions from the view of an independent , third party/TIC company


Which trends do you consider as the most important for your domain of research and your geographical region?

Main Trends

  1. Autonomous and assisted driving (ADAS)

  2. Adjustments of existing, and creating new regulation

  3. Cyber security - c2c, c2x

  4. Alternative powertrains

  5. Shared & connected mobility


What challenges and opportunities do these trends present?

  • Safe and secure connected vehicles (including privacy protection) => Cyber Security

  • Enabling SAE level 4 automated vehicles => HAD

  • Certification and validation for automated driving (including the functions’ testing) => HAD

  • Covid 19: negative impact especially on shared mobility and investments => HAD

  • Mobility as a Service => shift due to Covid 19 / Customer expectation and data security => Data Trust Center

  • New powertrains means new services and higher complexity in the market (hybrid, FC, BV) => New Sustainable future services

  • Regulation: EUR 7 norm in order to meet the targets of Green Deal

    • emission testing more complex and continuous

    • additional safety requirements due to e.g. hydrogen

  • Life cycle of battery in terms of testing, evaluating condition (“ SoH ”) and recycling pave the way for sustainable future services



Register for the FISITA World Congress now. The last few free sponsored registrations for non-presenting delegates will be gone soon so register quickly!

 

About the FISITA World Congress

Since 1947, the FISITA World Congress has been the leading international meeting place for industry experts, engineers and executives to exchange ideas and discuss the trends that drive the automotive industry forward. The theme for the 38th FISITA World Congress is 'From automobile to mobility. New roles. New challenges' and it will take place 14-16 September 2021, with the opportunity for the global audience to join virtually available for the first time. Registration is now open, with the Early Bird and special registration rates available until 31 August 2021.


Content from the 2020 FISITA Web Congress is available within the FISITA Technical Library, while material from previous Congress events back to 1998 is available in the FISITA Store. By the time of this year’s Congress, all the content will be available within the FISITA Technical Library, with free access provided to FISITA members.


Partner with us


The FISITA World Congress is one of the most important and prestigious gatherings of mobility engineers and executives in the automotive and mobility calendar. We can offer a number of exceptional promotion opportunities for organisations, associations and companies enabling them to meet their targeted audience and interact with the key decision-makers in and around FISITA 2021.


There are many opportunities to partner with us at the upcoming Congress. Take a look at the virtual prospectus for the full list and easily book a partnership package or virtual booth, or contact Ms. Marie Březinová, Industry Liaison and Sales Manager, Guarant International spol. s r. o., on brezinova@guarant.cz.


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