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Professional Profile

Head of Innovation

Applus IDIADA

Spain

Jose Manuel Barrios

I work to enhance the engagement of the Member Societies of FISITA exploring, defining and setting up programs to improve the value, endorsement, and visibility of the FISITA services and activities, as well as establishing links and relationships with Strategic Partners. In the current scenario (a society in permanent change, new agents with the intention of defining new rules of the game, and a market/generation with different values and interests accustomed to permanent digitalisation and instantaneous connectivity) and suffering the acceleration caused by the COVID-19, it is necessary to prepare the individuals and entities of the Automotive Sector for major new technological challenges that they have never seen in the more than 100 years of Automobile history.

Jose Manuel Barrios

Head of Innovation

Applus IDIADA

Spain

I work to enhance the engagement of the Member Societies of FISITA exploring, defining and setting up programs to improve the value, endorsement, and visibility of the FISITA services and activities, as well as establishing links and relationships with Strategic Partners. In the current scenario (a society in permanent change, new agents with the intention of defining new rules of the game, and a market/generation with different values and interests accustomed to permanent digitalisation and instantaneous connectivity) and suffering the acceleration caused by the COVID-19, it is necessary to prepare the individuals and entities of the Automotive Sector for major new technological challenges that they have never seen in the more than 100 years of Automobile history.

FISITA Academy of Technical Leadership 2020 Recipient