Promoting excellence in mobility engineering


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Speaker Profiles

Guest Curators

Prof. Nick Reed

Founder, Reed Mobility

Coming from a psychology background, Prof. Nick Reed has worked in transportation research for more than fifteen years. From early studies using driving simulators to examine driver behaviour, he has since been instrumental in connected and automated vehicle projects in the UK to the value of more than £50m. Nick was Academy Director at TRL (the UK’s Transport Research Laboratory) before becoming Head of Mobility R&D at Bosch, the world’s largest automotive supplier. Retaining a visiting professorship at the 5G Innovation Centre, University of Surrey, he has departed Bosch to create Reed Mobility – an independent expert consultancy on future mobility topics.

Stéphane Barbier

Chief Development Officer, TRANSPOLIS

Stéphane is currently Chief Development Officer of TRANSPOLIS - a unique smart city lab dedicated to the future of urban mobility and automated vehicles - in charge of fundraising, marketing & communication, public affairs and the global business development on 4 main regions (Asia, Europe, Middle-East, North-America).

Stéphane holds a Master's degree in Marketing Management from the University of Lyon and has received training in Strategic Management from EML the Lyon Business School.

Piia Karjalainen

Secretary General, MaaS Alliance

Ms Piia Karjalainen is Secretary General of the MaaS Alliance. She lives and works in Brussels, Belgium. The MaaS Alliance is an international public-private-partnership, established in 2015, bringing together 100 member organisations worldwide, supporting the development of Mobility as a Service ecosystem, based on the principles of openness, inclusivity, sustainability and user-centricity.

Karjalainen is leading and coordinating all the activities of this international Mobility as a Service community. Previously she has been working in various positions at the European Parliament and the Finnish Ministry of Transport & Communications, mainly dealing with transport strategies, ITS, Mobility as a Service, policymaking and EU regulation. She holds a Master of Science in Economics.

Dr. Geoff Davis

Chief Strategy Officer, HORIBA MIRA

Dr. Davis joined HORIBA in 2015 following its successful acquisition of MIRA, where he had previously held a number of commercial, technical and strategic executive roles.

He first joined MIRA in 2009 following ten years at Ricardo. He is an experienced engineering consultancy professional with a background in automotive engineering, with insight on some of the latest automotive technologies and trends and first-hand experience of working across a wide range of overseas territories and industry sectors building new business operations and delivering engineering and strategic consultancy projects for clients. Moving to MIRA in 2009, Dr. Davis was part of the team of four executives that delivered the re-birth of what is the UK’s foremost transport R&D organisation, subsequently selling the business to HORIBA in 2015.

He is now part of the global management team for HORIBA’s Automotive business unit where he spends the majority of his time focussed on corporate strategy, technology development, and marketing. He also dedicates time to supporting the Automotive Council as part of their technology working group. His current areas of focus include the fast-paced changing areas of Connected Autonomous Vehicles and related subjects in Vehicle Resilience and Cyber Security.

Andrew Everett

Director, A + E Limited

Andrew's interest in all things about cars led him to Ford after completing a Mechanical Engineering apprenticeship. Spending 17 years at Ford and then its spin-out, Visteon, Andrew had a variety of roles including component engineer, manufacturing planner and program manager. During that time, he also gained a BSc, MSc and an MBA. After leaving Visteon to ‘make a difference’ more broadly, Everett joined the Technology Strategy Board where, as Lead Technologist for Low Carbon Vehicles and then Head of Transport, Andrew delivered over half a billion pounds of R&D support to UK industry. Looking to help develop the UK capabilities for the emerging intelligent mobility market he joined the Transport Systems Catapult as Chief Strategy Officer in May 2014.

In 2017, Andrew decided to set up A + E Ltd to continue to help the industry by providing thought leadership and strategic insight, helping them connect and collaborate through a deep understanding of future transport technologies and trends.

Dr. Friedrich Wolf-Monheim

Project Manager, Ford Research & Advanced Engineering

Dr. Friedrich Wolf-Monheim is working as a Project Manager within the Global Ford Research and Advanced Engineering Organization based at the Ford Research and Innovation Center in Aachen, Germany, as well as a Lecturer at the Institute of Structural Mechanics and Lightweight Design of the RWTH Aachen University. Before joining Ford, he studied Mechanical Engineering and obtained his doctorate at the RWTH Aachen University.

His research interests cover a wide range of topics like electrified vehicle and chassis architectures and technologies, light weight technologies, smart systems and components as well as additive manufacturing technologies for automotive applications.

Paul Mascarenas OBE

Independent Director, Business Advisor and Technology Executive, Fontalis Partners

Paul Mascarenas OBE is Chairman of FISITA (UK) Ltd. Previously, he was President and Chairman of the Executive Board of FISITA from 2014 - 2016.

Paul is a Member of the Board of Directors at ON Semiconductor and the U.S. Steel Corporation; he is also Special Venture Partner with Fontinalis Partners. Paul is also President for FISITA Member Society SAE International.

Previously, Paul served as Chief Technical Officer and Vice President - Engineering, Global Product Development, at Ford Motor Company. In that role, he led Ford’s worldwide research organisation, overseeing the development and implementation of the company’s technology strategy and plans.

Paul also led the establishment of Ford’s Silicon Valley Research and Innovation Center, which supports the company’s vision to provide uncompromised personal mobility for people around the world.

Prof. Chris Brace

Professor of Automotive and Deputy Director of the Powertrain Research Vehicle Research Centre, University of Bath

Chris Brace is Professor of Automotive Propulsion and Deputy Director of the Powertrain Vehicle Research Centre at the University of Bath. He leads the Advanced Propulsion Centre Spoke for ICE System Efficiency, based at Bath. Chris leads a wide portfolio of propulsion systems based research including ICE systems; advanced transmission systems; hybrid and battery electric concepts. The research requires the intensive measurement of multiphysics processes, leading to greater insight into system behaviour under dynamic operating conditions.

David Hudson

Head of Vehicle & Powertrain Engineering, Tata Motors European Technical Centre

Started automotive industry career in 1975 with Jaguar Cars in Coventry as a sponsored student-apprentice with the company while studying for mechanical Engineering degree at Lanchester Polytechnic (now Coventry University). Joined the Vehicle Research department of Product Engineering after graduation in 1979, and went on to develop the team that was responsible for the noise and vibration refinement of the all-new AJ6 engine and the XJ40 car - Jaguar’s first all-new vehicle in 30 years.

Subsequently spent significant time working in Far East and USA in technical and managerial consulting roles, mainly focused on NVH (Noise Vibration & Harshness) before diversifying into powertrain and other vehicle technologies, bringing me into contact with engineering teams for a wide range of mobility products.

Joining Tata Motors European Technical Centre in 2008, spent 3 years based in Pune, India running the NVH team, later taking lead role as Programme Chief Engineer for several new vehicle projects delivered for Tata Motors based from the European Technical Centre at University of Warwick.

Now responsible for leading strategy and engineering development of low-carbon powertrain technologies (ICE/xEV) and early-stage vehicle attribute delivery for Tata Motors future passenger car product portfolio.

Prof. Frank Zhao

Professor and Director of Automotive Strategy Research Institute, Tsinghua University, China

Prof. Frank (Fuquan) Zhao is a Professor and Director of Automotive Strategy Research Institute at Tsinghua University, China (since May 2013) where he leads a strategic research group on automotive industry policy, corporate management and technology strategies.

Prof. Zhao received a doctorate degree in Engineering from Hiroshima University in Japan in 1992 and has years of on-the-job experience in Japan, United Kingdom, United States, and China.

Prior to joining Tsinghua University, Prof. Zhao had the experience of Vice President of Zhejiang Geely Holding Group, President of Zhejiang Geely Automotive R&D Center, President of Zhejiang Automotive Engineering Institute, and Chairman of DSI company of Australia since November 2006; Vice President of Shenyang Brilliance JinBei Automobile Company Limited and General Manager of its R&D Centre since 2004; and Engineering Specialist and Research Executive of Technical Affairs at DaimlerChrysler since 1997.

Chris Mason


Chris joined FISITA as Chief Executive Officer in August 2014, continuing a successful career and now bringing over 30 years’ experience working in the automotive industry.

As CEO, Chris has overseen the extensive modernisation of FISITA, transforming the organisation into a leading platform for global knowledge exchange and facilitating co-operation and support amongst FISITA’s membership and the wider automotive and mobility systems industry. In addition to refreshing the FISITA brand and membership structure and offering, Chris has introduced a number of innovations including the one-day conference FISITA PLUS, a regular series of Technical Webinars and the FISITA International Engineering Community. Chris has also successfully established the FISITA Foundation charity with a number of initial high-profile donors, created to provide financial support for the next generation of automotive and mobility systems engineers.

Prior to joining FISITA, Chris spent 14 years working within Society of Motor Manufacturers and Traders, the UK’s premier automotive trade association, was a member of the senior management team and Managing Director of subsidiary, Motor Codes. During this time Chris became recognised as an expert within the UK automotive industry and received recognition and awards from the industry for his work throughout the years.

Chris is a Fellow of the Institute of the Motor Industry and regularly contributes to international discussions and thought leadership pieces on the continued transition of the automotive and mobility industry


Yasmine Fage

Co-founder and Chief Operating Officer, Goggo Network

Yasmine Fage is the co-founder and Chief Operating Officer of Goggo Network, the new autonomous vehicle mobility start-up created with Martin Varsavsky about a year ago.

Previously, Yasmine was Associate Partner at McKinsey & Company in the New York office. She joined McKinsey & Company in 2009 and was a leader in the Public Sector and Innovation Practice. She is passionate about bringing innovation and systemic changes to societies and has gathered over 10 years of experience working with corporations and governments across the world in highly regulated industries such as Healthcare and Transportation.

Yasmine obtained a Master's degree from the University of Sciences Po Paris and a Master's degree in Business Administration from Columbia Business School. She loves exploring the world travelling, horseback riding, reading and spending time with her 2-year-old adorable rebel daughter.

Chris Lane

Head of Transport Innovation, Transport for West Midlands (TfWM)

Chris Lane is Head of Transport Innovation at Transport for West Midlands. In this role he delivers change through people, processes and technology across a portfolio of programmes, including a commercial Mobility as a Service and a Connected and Autonomous Vehicle testbed in the West Midlands. Working in transport for most of his life, he has had the opportunity to deliver significant changes to public transport. His background encompasses delivering significant Business Transformation programmes, implementing innovative ITS and ICT systems and playing a major role in the successful delivery of TfWM’s Smartcard and Passenger Information schemes.

Bryan Salesky

Chief Executive Officer, Argo AI

Bryan is passionate about incorporating promising robotics technology into products and systems that will improve safety and productivity while enhancing people’s lives. While at Carnegie Mellon University’s National Robotics Engineering Center (NREC), Bryan managed a portfolio of the center’s largest commercial programs, including autonomous mining trucks for Caterpillar. In 2007, Bryan led software engineering for Tartan Racing, Carnegie Mellon’s winning entry in the DARPA Urban Challenge. Bryan departed NREC and joined the Google self-driving car team in 2011 to continue the push toward making self-driving cars a reality. While at Google, Bryan was responsible for the development and manufacture of their hardware portfolio, which included self-driving sensors, computers and several vehicle development programs. Bryan graduated from the University of Pittsburgh with a bachelor’s degree in computer engineering in 2002.

Prof. Bradley Yorke-Biggs

CEO & Professor of Practice, Institute of Digital Engineering

Bradley leads the Digital Engineering spoke of the Advanced Propulsion Centre (APC UK), centred at Loughborough University in London, and co-chairs the Digitalisation workstream as part of the Automotive Council Technology Working Group. The IDE works with government, industry and academia to target the transformation of the UK’s engineering capability through harnessing new digital science and technologies.
Bradley is a strategic business leader with 30 years' experience in the automotive and technology sectors. An engineer at heart, he brings a wealth of expertise in business strategy, innovation and technology strategy, and product strategy and marketing. Bradley previously spent 16 years with global luxury brand Aston Martin, at both operational and senior leadership levels, and formerly held positions at Ford Motor Company, Jaguar Land Rover and BMW Group.

Nick Powell

Principal - Technology Strategy, Ricardo Strategic Consulting

Nick has 29 years’ experience in the automotive sector leading multi-disciplinary, and multi-partner teams. He has worked across a number of industry sectors including passenger car, commercial vehicle on and off-highway, hybrid and electric vehicles.

His early career was in transmissions systems, and he then spent 17 years working in Noise Vibration and Harshness, followed by a number of senior roles in Advanced Technology projects. He was the Ricardo Chief Engineer for the multi-partner Low Carbon Vehicle Technology Project supported by the ERDF, focusing on the development of hybrid and electric vehicle advanced technology.

Since 2017, he has been a Principal Consultant for Ricardo Strategic Consulting leading projects related to advanced technology strategy including battery technology, ADAS and Autonomous vehicles and low carbon fuels.

Nick has a first degree in Mechanical Engineering from Newcastle University, a PhD from Cambridge University and an MBA from Bath University, and is a Fellow of the Institution of Mechanical Engineers.