Mr. Hiroaki Okuchi
Three Sustainable Concepts
Aiming to help build a sustainable society in the future, Toyota works in the three areas of research and development, manufacturing and social contribution.
The Hybrid System - The Key to Sustainable Mobility
It has been 12 years since Prius, the world's first mass-produced hybrid car, was launched. As of the end of August 2009, over 2 million Toyota hybrids have sold globally.
Toyota has contributed to reductions of CO2 emissions by an approximate total of 11 million tons to date. In the belief that only with prevalence can eco-friendly cars including hybrids contribute to the environment, Toyota targets annual hybrid car sales of 1 million units sometime during the early 2010s. Towards that end, Toyota will launch as many as 10 new hybrid models by the early 2010s, in various global markets.
Plug-in Hybrids will Accelerate the Move toward Real Market Penetration of Electric Mobility
How do we face the evermore-serious problems of dwindling resources, environmental damage, global warming and finite fossil fuels? At Toyota, we think one answer is the early market penetration of cars that use electricity, placing much less burden on the environment. The starting point could well be the plug-in hybrid (PHV), which combines the advantages of an electric vehicle (EV) with those of a hybrid vehicle (HV). Based on our hybrid technology-proven over the years-PHVs feature increased battery capacity by using lithium ion batteries that can be charged using household current. A PHV can operate as an EV for commuting, shopping and other short-range driving, and as a HV for longer trips. With a PHV, use is not constrained by remaining battery power or availability of battery-charging infrastructure. "An EV-backed up by its own on-board hybrid system-that can be used without worry." That's what we aimed to develop with our PHV.
The Lexus LFA
LFA is a two-seat supercar scheduled to go into production at the end of 2010 as the pinnacle of the Lexus "F" premium sports car series. Ultra-responsive and extremely stable even when taken to the edge, the LFA creates a sense of reassurance that opens up a new world of driving emotion, exhilarating the senses to move the driver in more ways than one. The LFA combines high output, superb chassis design and meticulous aerodynamics to achieve instantaneous total-vehicle response characterized by high-rev, seamless acceleration echoed by a self-defining resonance from its 4.8-liter V10. Only 500 units of the LFA are to be produced and sold worldwide.