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Russ Shields is software leader with over 35 years in the automotive industry. Mr. Shields is a recognized leader in Intelligent Transportation Systems (ITS) and a leading participant in the development of worldwide regulations for connected and automated systems in vehicles.
Mr. Shields was President and CEO of RoadDB, which offers a full in-vehicle software solution for road database and localization to be used in automated driving in series production vehicles. Qualcomm acquire RoadDB in 2022. Mr. Shields continued as Senior Technical Advisor in Qualcomm Automotive through January2023 as part of the acquisition.
Mr. Shields is former CEO of Navteq (now HERE), which pioneered the development of comprehensive, navigable map database and routing tools. Mr. Shields served as CEO until 2000, as a board member until 2004, and as an adviser to the CEO until 2008. Under his leadership, Navteq grew to more than an 80 percent market share in Europe and the U.S.
Other businesses that Mr. Shields founded or led include Shields Enterprises International, Cellular Business Systems, Inc. (CBSI, later Convergys), ArrayComm, and Ygomi.
Mr. Shields was also a founding officer and director of ITS America. He was a founder of the ITS World Congress and is a member of its board of directors. Mr. Shields served on or chaired multiple committees of the Society of Automotive Engineers (SAE). He received the 1998 SAE Delco Electronics Intelligent Transportation Systems Award for distinguished service to the ITS industry, and was named an SAE Fellow in 2007. Mr. Shields was inducted into the inaugural class of ITS America's ITS Hall of Fame in 2008, and was named the inaugural U.S. member of the ITS World Congress Hall of Fame in 2010. In 2019, he was named an inaugural member of the FISITA Academy of Technical Leadership.
Mr. Shields is now Chair of the ITU's Collaboration on ITS Communication Standards and ITU representative to the UNECE World Forum for Harmonization of Vehicle Regulations (WP.29).
Mr. Shields was a founder of the organization that became the Cellular Telecommunications and Internet Association (CTIA) and served as the President of the Automotive Multimedia Interface Collaboration (AMI-C). He served two terms as Chair of the Committee on Communications of the Transportation Research Board. Mr. Shields was Convenor of the international working group developing standards for vehicle-vehicle and vehicle-infrastructure communications (ISO/TC204/WG16).
Mr. Shields holds a BA from Wichita State University and an MA and MBA from the University of Chicago. In 2008, the University of Chicago Booth School of Business awarded Mr. Shields the Distinguished Alumni Award in the category of Entrepreneurship. In 2013, the Hotchkiss School awarded Mr. Shields its Alumni Award.
Mr. T. Russell Shields
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16 July 2021
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16 July 2021