Prof. Dr.-Ing. Rodolfo Schöneburg has been working for Daimler AG in Sindelfingen as a director in the Mercedes-Benz cars division since 1999. His responsibility includes safety, durability, and – since 2012 - corrosion protection. Prof. Schöneburg is today one of the world’s leading experts in the field of ground vehicle and traffic safety. He holds a professorship for innovative safety systems from the University of Applied Sciences in Dresden. For his extraordinary work and his dedication to the area of vehicle safety, he has received many international awards. Prof. Schöneburg inaugurated the international Mercedes-Benz SAFE ROADS initiative in 2015 as a unique safety initiative to increase safety awareness for the people in India. Prof. Schöneburg is also engaged in the advisory board of the VDI and numerous other groups to contribute to more road safety.