Mr. Huss joined BMW in 1983 as an engineer specialising in international homologation. In 1985 he became Product Information Manager, Spokesman for Technology for BMW AG. From 1989 to 1991 he served as Spokesman for Technology for BMW of North America. In 1997 he was named Representative of the Board for Traffic and Environment at BMW AG. He was made Senior Vice President Science and Traffic Policy of the BMW Group in 2002.