Bayerische Motoren Werke Aktiengesellschaft,
With the three brands, BMW, MINI and Rolls-Royce Motor Cars, the BMW Group has its sights set firmly on the premium sector of the international automobile market. To achieve its aims, the company knows how to deploy its strengths with an efficiency that is unmatched in the automotive industry. From research and development to sales and marketing, BMW Group is committed to the very highest in quality for all its products and services. The company's phenomenal success is proof of this strategy's correctness.
Along with its automotive concerns, the BMW Group's activities comprise the development, production and marketing of motorcycles, as well as comprehensive financial services for private and business customers:
With BMW, MINI and Rolls-Royce Motor Cars, the BMW Group is the world's only car maker to pursue a purely premium strategy for all market sectors covered by its brands, from exclusive smaller cars to top-of-the-range luxury limousines.
Premium is the key word for BMW Group motorcycles as well. We have enjoyed great success with our strategy: to develop and build the best motorcycles, set standards with regard to technology, environmental protection and safety, and provide outstanding customer service in the pre- and after-sales phases.
We see financial services as a key factor for success in today's mobile world. We have established an extensive product portfolio which supplies expert information and advice for situations and questions relating to the finance sector. We provide the following services: financing and leasing, asset management, dealer financing and company car pools.
Our other business interests are insurance (Bavaria Wirtschaftsagentur GmbH), Industry-specific strategy & process consulting, solutions and IT services (Cirquent GmbH).