With the three brands, BMW, MINI and Rolls-Royce Motor Cars, the BMW Group has its sights set firmly on the premium sector of the international automobile market. To achieve its aims, the company knows how to deploy its strengths with an efficiency that is unmatched in the automotive industry. From research and development to sales and marketing, BMW Group is committed to the very highest in quality for all its products and services. The company's phenomenal success is proof of this strategy's correctness.
Along with its automotive concerns, the BMW Group's activities comprise the development, production and marketing of motorcycles, as well as comprehensive financial services for private and business customers:
With BMW, MINI and Rolls-Royce Motor Cars, the BMW Group is the world's only car maker to pursue a purely premium strategy for all market sectors covered by its brands, from exclusive smaller cars to top-of-the-range luxury limousines.
Premium is the key word for BMW Group motorcycles as well. We have enjoyed great success with our strategy: to develop and build the best motorcycles, set standards with regard to technology, environmental protection and safety, and provide outstanding customer service in the pre- and after-sales phases.
We see financial services as a key factor for success in today's mobile world. We have established an extensive product portfolio which supplies expert information and advice for situations and questions relating to the finance sector. We provide the following services: financing and leasing, asset management, dealer financing and company car pools.
Our other business interests are insurance (Bavaria Wirtschaftsagentur GmbH), Industry-specific strategy & process consulting, solutions and IT services (Cirquent GmbH).
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Dominik Schuster, VP Vehicle Safety, BMW Group
Abstract: The technological evolution, or to a certain extent revolution, in the automotive industry poses new unprecedented challenges, especially for vehicle safety. Especially in the area of advanced driver assistance systems, the testing methods and the proof of real world effectiveness is much more system-bound than in the “traditional” passive safety sector. Furthermore, the human factor, again in contrast to passive safety, leads to yet another level of complexity. Therefore, it should be the endeavour of OEMs and authorities to find common answers to central questions like "How do we evaluate new assistance systems and why should we focus on certain systems/technologies and not others?" Communication formats such as the "FISITA Intelligent Safety Conference China 2021" are an excellent exchange platform for discussing these complex issues.
More from the author is available in this Spotlight post
FISITA Intelligent Safety Conference 2021 hosted by China SAE
Keynote Speeches: Strategy, Technology Roadmap, Technology Trend
Dr.-Ing. Sascha Bernhardt, Head of Sales, Impact Innovations GmbH; Dr. Reeti Singh, Principal Scientist, Impact Innovations GmbH
Brake disc solutions for reducingbrake PM emissions
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