5 August 2020
FISITA World Mobility Summit 2019 – Ecosystems of New Mobility
The business ecosystem was defined earlier in this paper as network of organizations involved in the delivery of a specific product or service through both competition and cooperation.
Driving personally owned vehicles has been the most popular means of transportation for daily use; however, as the concept of Mobility as a Service (MaaS) has been introduced, the owner-driver has become one of many options. Consumers may use car sharing, ride hailing or ride sharing. In addition, in urban areas, many local governments are promoting the use of public transport to their citizens. Moreover, in some cities, ‘micro-mobility’ in the form of e-bikes or e-scooters are getting popular.
Under these circumstances, car manufacturers and suppliers will need to reconsider why consumers drive their car and redefine the value and benefit of car ownership. Some people may have a choice on the mode of transportation they take while others may only be driving their car based on availability of alternative forms of transportation. The former would be good customers of car manufacturers, the latter would easily switch to other mobility services.
The mobility ecosystem covers not only car-related services but also includes other transportation, bus and train services. This is because users are interested in using multiple types of service based on their use cases.
The mobility provider receives a variety of fundamental services from supporters and requests their operations to the enabler. The enabler supplies the operator some of the key applications such that the operator can provide a mobility service. Originally, operators tried to supply their service to users directly, but recently, aggregators who have the direct interface with customers will dominate this function. Additionally, the aggregator has opportunities to combine value added services that do not relate directly to mobility services, but which makes the service more attractive and comfortable.
Throughout this ecosystem, people who commute can receive valuable experience, as it allows them to choose the best mode of transportation depending on their situation. For players in each layers of this system, they may find multiple business relationships with new areas. Supply chain is not limited inside the car industry, but there are many chances to expand their business to other industries.
What are some of the ecosystems that are developing in the automotive industry? The FISITA World Mobility Summit 2019 Output Paper provides an insight in to some of these and highlights the broad discussions that were held in November 2019 in Nagoya, Japan between participants and leading experts involved in new auto-making-related technologies such as on-board software, energy, vehicle development systems, and production engineering.
More about Ecosystems of New Mobility
The latest Output Papers and Conference Proceedings from FISITA are available on the FISITA Store. Ecosystems of New Mobility is available free of charge to employees of FISITA Corporate Members and to members of national Automotive Engineering Societies that are members of FISITA; to others, it is available for £260. Free access is granted through a code that has been sent to member representatives - please contact FISITA to find out more. The Output paper is a 32-page document containing the following:
What do we mean by a Business Ecosystem? 5
‘The Big Picture’ – Answers to some burning questions 6
Ecosystem of a Transforming Car Manufacturer 10
How does a car manufacturer transform to meet the challenges associated with this vision? 10
Ecosystem of a Hydrogen-based Society 12
How will the hydrogen-based society transform mobility? 12
Are there any dangers to adopting this? 14
What new manufacturing technologies will be required? 15
How should a move to a hydrogen-based society be managed? 16
Ecosystem of a Mobility Provider 17
How Will the Wider Network of Companies Influence How Car Manufacturers Create and Capture Value as Mobility Providers? 17
Who will be the main contributors to the ecosystem? 17
Are there any dangers to consider? 18
What Will the Supply Chain Look Like? 18
Automotive Software and Connected Applications 20
E/E (Electric/Electronic) Architecture 20
Need for portable Software (SW) functions running on different Hardware (HW) platforms (incl. cloud/back-end) 21
Software Architecture 22
Shorter development and update cycles 22
Functional enhancement over vehicle lifetime, could be the driver for new business models 22Individualization / UX, esp. for shared mobility 22
Big Data: provide new value-added functions and services by usage of AI methods for data analysis in back-end (e.g. predictive diagnostics) 23
What Are the Latest Advances in Automotive Software and Connected Applications? 23
How Will These Affect the Future of Mobility? 23
Are There Any Dangers to Consider? How Are These Being Tackled? 23
Conclusion/Closing Thoughts 25
Appendix One – FISITA World Mobility Summit - World Café Session Results 26
Engineering and Sustainability 26
Networking and IT 26
Contributors and Acknowledgements 27
List of References 28
The Ecosystems of New Mobility Output Paper was compiled and edited by Philippa Morrell at FISITA with contributors including:
- Roger Ordman Aurora Labs
- Kazuoki Matsugatani, PhD DENSO Corporation
- Chris Mason FISITA
- Dr Karl Siebertz Ford Research & Advanced Engineering Europe
- Daniel Nicholson General Motors
- Tohru Hara Mitsubishi Motors Corporation
- Michael Bauer Robert Bosch GmbH
- Dirk Oertel Robert Bosch GmbH
- Stefan Spannhake Robert Bosch GmbH
- Dr Dennis Kengo Oka Synopys Inc.
- Akihito Tanke Toyota Motor Corporation
- Prof Harry Watson (Retired) University of Melbourne
- Herbert Rixen Yazaki Europe Limited
More about Summit
The FISITA World Mobility Summit is an annual technical leadership event for the preeminent executives in automotive and mobility systems engineering. A paper is published after every Summit to present an overview to those involved and for the wider FISITA community. Contributions are welcome from attendees and the wider community.
From the Foreword to Ecosystems of New Mobility by Tohru Hara, Mitsubishi Motors Corporation, JSAE Executive Member of Board of Directors – International Affairs: “The FISITA World Mobility Summit has become an extremely meaningful opportunity to discuss the future of various technological, strategic, and social challenges and opportunities related to automobiles.
A Briefing Paper is published after every Summit to present an overview to those involved and support them and others. The challenges we face will not be solved overnight, it is crucial for parties from around the world to gather and hold continued discussions on the course of action to pursue to solve as many of these challenges as possible. The FISITA World Mobility Summit will continue to provide an excellent opportunity to do so.”
For further information on the next Summit, please go to: www.fisita.com/events/summit