International Federation of Automotive Engineering Societies


Also in About FISITA

Related Internet links

Honorary Committee

Masahisa Shibata

Executive Officer, President

Panasonic Corporation

Masahisa Shibata has served as Executive Officer, Panasonic Corporation and President, Panasonic Automotive Systems Company since April 2011.

Mr Shibata was born in Kyoto, Japan. He graduated from Doshisha University and joined Matsushita Electric Trading Co., Ltd. in 1980. He has held numerous positions within Panasonic Automotive Systems and Panasonic Corporation between 1980 and 2011, including:

April 2005
President, Panasonic Automotive Systems Europe GmbH
President, Panasonic Automotive Systems Czech, s.r.o.

April 2010
Executive Senior Councilor, Panasonic Corporation
Director, Corporate Industrial Marketing & Sales Division

April 2011
Executive Officer, Panasonic Corporation
President, Automotive Systems Company

Spotlight on Panasonic Corporation

Panasonic is one of the world's leading business groups which offer a wide variety of products in electronics business areas related to our daily lives from electric devices to infrastructures. Since its foundation in 1918, Panasonic Corporation has been guided by its basic management philosophy, which states that the mission of an enterprise is to contribute to the progress and development of society and the well-being of people worldwide.

Consistent with its brand slogan, “Panasonic ideas for life,” the Company will continue to enrich the lives of people around the world and contribute to a future for the earth and the progress of society

The Group has adopted the overarching vision of becoming the No. 1 Green Innovation Company in the Electronics Industry, up to its 100th anniversary in 2018. As the first step toward this vision, Panasonic is devoting itself over the next three years to carrying out its midterm management plan, called Green Transformation 2012 (GT12). Under GT12, every emphasis will be placed on shifting the Group’s paradigm for growth and laying the foundation to be a Green Innovation Company.

In the automotive electronics business, Panasonic is developing its business in the automotive multimedia field while at the same time pursuing new opportunities in the environment and safety field. This is amid growing interest in more comfortable, environmentally-conscious, and safer vehicles. Panasonic operates in wide-ranging fields, from car navigation systems to such key devices as engine control units and batteries for eco-cars. At the same time, the company is engaged in the development of car cabin and eco-car systems and devices as well as proposals that distinguish the appeal of the company’s products.

Consolidated Group Sales for Fiscal 2010 (Year ended March 31)

Consolidated Group Sales Total: 8,693(¥billions)

Sales by Business Segment:

Digital AVC Networks: 3,304(¥billions)
Home Appliances: 1,276(¥billions)
Panasonic Electric Works and PanaHome: 1,735 (¥billions)
Components and Devices: 926(¥billions)
SANYO: 1,562(¥billions)
Other: 1,198(¥billions)
* Automotive Systems Company is included in Digital AVC Networks.

Sales by Region

Japan: 4,514(¥billion)
North and South America: 1,071(¥billion)
Europe: 857(¥billion)
Asia, China and others: 2,250(¥billion)