International Federation of Automotive Engineering Societies


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Honorary Committee

Masahisa Shibata

Managing Executive Officer

Panasonic Corporation

Masahisa Shibata is Managing Executive Officer at Panasonic Corporation and Senior Vice President at Automotive & Industrial Systems Company since April 2014.

Mr Shibata was born in Kyoto, Japan. He graduated from Doshisha University and joined Matsushita Electric Trading Co., Ltd. in 1980. He has held numerous positions within Panasonic Automotive Systems and Panasonic Corporation between 1980 and 2014, including:

April 2005
President, Panasonic Automotive Systems Europe GmbH
President, Panasonic Automotive Systems Czech, s.r.o.

April 2010
Executive Senior Councilor, Panasonic Corporation
Director, Corporate Industrial Marketing & Sales Division

April 2011
Executive Officer, Panasonic Corporation
President, Automotive Systems Company

April 2014
Managing Executive Officer, Panasonic Corporation
Senior Vice President, Automotive & Industrial Systems Company

Spotlight on Panasonic Corporation

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create “A Better life, A Better World,” which is the brand slogan that means the company will continue to expanding and pursuing a better life for each individual customer with its various partners in various spaces and fields, such as the home, the community, in business, in travel and in the car, and realizing a better world globally through its contribution to the environment.

As the No.1 supplier of automotive infotainment systems, Panasonic Corporation achieved 1.2 trillion yen for gross sales of automotive business of Panasonic Group for the year ended March 31, 2014 and also aims to achieve up to 2 trillion yen for the year ended March 31, 2019, celebrating 100th anniversary of establishment of this company, which is targeting three business areas related to those keywords “Comfort” “Safety” and “Environment.” Thus, safe and comfortable traffic society would be realized after their development of the cockpit system to pursue the driver’s joys, Advanced Driving Assistance System (ADAS) to reduce traffic accidents and also automotive battery system to enable eco cars to be downsized and high-performed.

For more information about Panasonic, please visit the company's website at http://panasonic.net/.

Consolidated Group Sales for Fiscal 2014 (Year ended March 31)

Consolidated Group Sales Total:7,736 (¥billions)

Sales by Business Segment

Appliances: 1,196 (¥billions)
Eco Solutions: 1,846 (¥billions)
AVC Networks: 1,573 (¥billions)
Automotive & Industrial Systems: 2,737 (¥billions)
Other: 958(¥billions)

Sales by Region

Japan: 3,897(¥billions)
North and South America: 1,134(¥billions)
Europe: 740(¥billions)
Asia and China: 1,963(¥billions)